Xobni and why Microsoft might buy it

it’s no secret that I like to try out new software and I love to review new web sites and applications. Xobni is no exception to that statement. If you are an Outlook user, then you must surely have heard of this little plugin that can completely change your user experience with your e-mail.

xobni_logo.png“Xobni Insight is an add-on for Microsoft Outlook that offers effortless email management and provides instant access to the most important information in your email.

After a quick install, you’ll see the new Xobni toolbar appear in Outlook – and suddenly your Outlook productivity will burst to life with blazing fast email search, automatic phone number discovery, threaded conversations, and more.”

This little plugin application truly is a gem when it works properly and can significantly improve the usability of the Outlook client but I know of a couple of people who have had many problems with it as well. We have to keep in mind that Xobni is still in Beta testing and many of the problems should get worked out before the product goes into a final release. Even more so, if Microsoft actually get their hands on it. It seems there was an offer that was refused from the company previously, but the discussions have started over again.

Perhaps Xobni will simply get assimilated into the Microsoft machine and become a standard part of Outlook.. or maybe Microsoft will take the opportunity to turn this product into a social networking tool to increase their already very long reach.

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