The internet is certainly not what it used to be and that’s a good thing. It’s not just a geeky network that uses obscure Unix commands to function. The internet is getting to a point where it is as diversified as the world we live in. Poetic, isn’t it? Women represent a very large portion of the online presence and it is no surprise that there are more and more sites tailored to their needs and interests.
Here comes Yahoo! Shine. After introducing Yahoo! Tech and Yahoo! Food in 2006, the company is now adding a new site aimed primarily at women 25 to 54. There are roughly 40 million women in that age demographic surfing the web and that is a category that is very appealing to advertisers. Yahoo! has hired a team of publishers to write fresh content and articles everyday on topics including fashion, beauty, gossip and parenting. You can also find items from other Yahoo sites such as Food or Health.
I think we will see more and more sites aimed at specific demographics like this one because they are a great way of getting a huge audience and sell advertising. This is a part of Yahoo’s Media Strategy. Even though the targeted audience is women, I bet we can still find something interesting to read on there too ;-)