I’m always a fan of merging technologies because they are usually a great way to facilitate user tasks and make something available to a broader audience. This one is about a little website that everyone must have heard of: Youtube. Each month there is an average of 66 millions viewers who flock to youtube.com to watch 2.6 billion videos. That’s about 57% of all video viewers on the internet, which is estimated at about 116.7 million according to Nielsen Online.
The second technology involved in this news snippet is another well known broadcaster: TiVo Inc. “Founded in 1997, TiVo (NASDAQ: TIVO), a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR).” The company has an approximate 30-40% market share in the DVR market, so it’s a fairly large audience to be able to reach and the TiVo box removes the requirement for a computer to watch Youtube videos.
The basic idea behind this move is to be able to broadcast Youtube videos to a larger audience, by removing – or at least, extending – the boundaries of the internet. Youtube videos are already available on some cell phones and via Apple TV to users who are not sitting in front of a computer. By the end of this year, TiVo users should be able to watch these videos directly on their television. This should be available to users of the TiVo Series 3 boxes, which also includes an HD model.
Although I’m not a TiVo user, I think it’s a pretty cool idea and this technology merge will allow many new users to get busy wasting a LOT of time watching Youtube videos. It’s like an addiction – Once you start watching, you just can’t stop and Youtube keeps suggesting more interesting ones to watch!