Youtube videos on Tivo

youtube logoI’m always a fan of merging technologies because they are usually a great way to facilitate user tasks and make something available to a broader audience. This one is about a little website that everyone must have heard of: Youtube. Each month there is an average of 66 millions viewers who flock to youtube.com to watch 2.6 billion videos. That’s about 57% of all video viewers on the internet, which is estimated at about 116.7 million according to Nielsen Online.

tivo logoThe second technology involved in this news snippet is another well known broadcaster: TiVo Inc. “Founded in 1997, TiVo (NASDAQ: TIVO), a pioneer in home entertainment, created a brand new category of products with the development of the first digital video recorder (DVR).” The company has an approximate 30-40% market share in the DVR market, so it’s a fairly large audience to be able to reach and the TiVo box removes the requirement for a computer to watch Youtube videos.

The basic idea behind this move is to be able to broadcast Youtube videos to a larger audience, by removing – or at least, extending – the boundaries of the internet. Youtube videos are already available on some cell phones and via Apple TV to users who are not sitting in front of a computer. By the end of this year, TiVo users should be able to watch these videos directly on their television. This should be available to users of the TiVo Series 3 boxes, which also includes an HD model.

Although I’m not a TiVo user, I think it’s a pretty cool idea and this technology merge will allow many new users to get busy wasting a LOT of time watching Youtube videos. It’s like an addiction – Once you start watching, you just can’t stop and Youtube keeps suggesting more interesting ones to watch!

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